Nestled along the pristine shores of Florida’s Emerald Coast, 30A is a 24-mile stretch of stunning white sand beaches, sparkling turquoise waters, and idyllic coastal communities. Known for its blend of laid-back luxury and sophisticated charm, 30A offers a one-of-a-kind destination for discerning travelers. But what makes this slice of paradise so magnetic?
Estela Cockrell (ESC), founder of Switch2Pure, shares some of her exclusive favorites & insider tips. “30A had not been on my bucket list until my kids convinced me it would be fun. I was surprised how much I loved 30A! Beware, I’ve been told that the crowds, waits and lines have been worse than ever before. Even though, it is somewhat crowded, there are so many things to do off the beaten path. We chose Watercolor for the biking trails, access to the lake and to meet up with other friends staying in that part of 30A. If I go back for a girls trip, I definitely want to stay in Alys Beach, because the Grecian white buildings are stunning!!” More tidbits from Estela below!
Its unparalleled blend of natural beauty, relaxed luxury, and vibrant community charm. Picture-perfect sunsets, powder-soft sands, and the soothing rhythm of the Gulf of Mexico. Small-town charm meets upscale elegance, creating a place where relaxation and refinement coexist. Visitors are drawn to its picturesque, walkable towns like Seaside, Rosemary Beach, and Alys Beach, each offering unique architectural styles, boutique shopping, and gourmet dining. With a slower pace of life, family-friendly atmosphere, and year-round events like wine festivals and art shows, 30A feels like a timeless escape that balances sophistication with small-town warmth.
30A Songwriters Festival (January): Features intimate performances by renowned artists across multiple venues.
South Walton Beaches Wine & Food Festival (April): Enjoy wine tastings, seminars, and gourmet pairings.
Digital Graffiti (May): A mesmerizing projection art festival at Alys Beach.
Fourth of July Celebration in Seaside: Parades, live music, and fireworks over the Gulf.
Harvest Wine & Food Festival (November): Exclusive fall wine tastings with paired dishes.
30A Half Marathon & 5K (October): A scenic coastal run benefiting local charities.
Paddle at the Park (September): Stand-up paddleboard races and activities.
Christmas on 30A: Holiday markets, tree lightings, and festive activities for all ages.
The Pearl Hotel: This boutique hotel in Rosemary Beach offers sophisticated decor, a rooftop pool, and on-site spa services. Perfect for a luxurious couple’s getaway or adults-only retreat.
WaterColor Inn: Located on Santa Rosa Beach, this beachfront resort combines upscale accommodations with amenities like bike rentals, family pools, and access to WaterColor Beach Club.
Alys Beach Vacation Rentals: Stunning architecture, private courtyards, and top-notch amenities define these rentals. Ideal for privacy and exclusivity.
Seaside Vacation Rentals: Iconic pastel cottages with easy beach access and walkability to local shops, food trucks, and the Seaside amphitheater. Great for families looking for a central location.
30A Luxury Vacations: Offers an array of high-end homes, from beachfront estates to family-friendly rentals equipped with pools and golf carts for easy exploring.
George’s at Alys Beach: Known for fresh, locally sourced seafood. Try the blackened grouper or Mexican street corn salad. “A staple!” ESC
Pescado: A rooftop restaurant in Rosemary Beach with stunning views and a seafood-focused menu (adults only). Great for craft cocktails too!
Caliza Restaurant: A fine dining experience in Alys Beach offering Mediterranean-inspired cuisine by a stunning infinity pool. Known for its romantic ambiance and upscale atmosphere. “Leave the kids at home and head here!” ESC
The Red Bar: A Grayton Beach institution with eclectic decor, live music, and a legendary menu featuring fresh seafood and signature crab cakes. “Such a classic in Grayton Beach. There’s a DJ Thursday-Saturday and Live Music throughout the week.” ESC
Old Florida Fish House: Offers outdoor dining by a lake with an excellent sushi and seafood selection.
Bud and Alley’s: Iconic Seaside dining with Gulf views and casual American fare.
Charlie’s Donut Truck: Famous for fresh, delectable donuts—perfect for a morning treat.
Pizza by the Sea: Family-friendly and casual, this local favorite serves delicious pizzas, salads, and sandwiches with Gulf views. “Watercolor Crossings is great! Order early because it takes a while to deliver or pick up.” ESC
Beaches: Rent beach chairs and umbrellas for a seamless day by the water. Some rentals include this service. “Club Cabana Man – a MUST if you want to sit on the beach!” ESC
WaterColor Beach Club Pool: A luxurious Gulf-front pool with cabanas, food service, and stunning views, exclusive to WaterColor Inn guests and homeowners. “Don’t forget to bring the key cards they give you– you can’t get in without them!!” ESC
Biking: Explore 30A’s bike-friendly paths connecting beach towns like Seaside, Rosemary Beach, and Grayton Beach.
Shopping in Seaside: Visit unique boutiques and food trucks while sipping a frosé. “Love Ophelia for swimsuits! Disco and Mercantile has cute clothes. Willow is curated really well!” ESC
The Big Chill (formerly The Hub): A family-friendly spot with live music, restaurants, and open spaces for kids to play.
Paddleboarding & Kayaking: Explore coastal dune lakes like Western Lake or Camp Creek Lake. “SUP or Kayak on the Watercolor lake- super fun!” ESC
30A Farmers Markets: Shop fresh produce, baked goods, and artisan crafts every Saturday in Seaside, Rosemary Beach, and Watersound. “Love!” ESC
30A offers a one-of-a-kind coastal getaway, blending luxurious experiences with laid-back charm. From stunning beachfront stays and world-class dining to vibrant community events and hidden gems, it’s a destination that caters to families, couples, and solo travelers alike. Whether you’re biking along scenic paths, lounging by crystal-clear pools, or indulging in local flavors, every moment on 30A feels effortlessly magical. Start planning your escape to this slice of paradise today and book your 30A Private Jet Charter with HJD for an unparalleled experience!
Skip the crowds and head to Grayton Beach State Park for a serene sunset by the dunes or the lakes.
Arrive Early for Beach Chair Rentals
Book your beach chairs ahead of time, as premium spots fill up fast during peak season.
The iconic town can get crowded on weekends. Visit on a weekday morning to enjoy its charm with fewer people.
These unique ecosystems are found in only a few places worldwide. Paddleboard or kayak on Western Lake or Camp Creek Lake for a peaceful adventure. Rentals are available through YOLO Board.
Skip driving and rent bikes from Big Daddy’s Bike Shop. Most of 30A is bike-friendly, with paths connecting communities like Seaside, WaterColor, and Rosemary Beach.
Get to Charlie’s Donut Truck in Alys Beach early for their famous donuts before they sell out—usually by mid-morning.
