New York City is often referred to as “The Big Apple,” and for good reason. With its iconic skyline, diverse neighborhoods, and vibrant culture, it’s a destination that captivates millions every year. The allure of NYC lies in its unique blend of energy and opportunity, where every street tells a story and every corner offers something new.

Alexandra Polier (AP), Managing Director at the design agency Journey, shares some of her exclusive favorites & insider tips. “I love Manhattan because it’s so intentional. Everyone is here for a reason, and every place has a purpose. For example if you’re looking for a power lunch you go to the new Core Club or 425 Park, the new masterpiece designed by architect Sir Norman Foster in Midtown. Or you head downtown to eavesdrop on all the industry gossip at Casa Cipriani. If you want some delicious fun, and maybe some dancing, you can wander over to the new Jean Georges private members club Chez Margaux in Meatpacking (under old Spice Market) or take a late night spin at the piano bar at The Nines. Now that all the art galleries have moved to “Chibeca” (an undefined zone between Chinatown and West Broadway) Tribeca has taken on a new life, with shops and spas and “design object” galleries popping up on every block. Pair that with a meal at White Street, or Frenchette or a stay at the new Fouquette Hotel and you have enough for a weekend staycation. Manhattan feels more alive than ever, it has a vibe that caters to a mature audience, providing plenty of recreational options for those who don’t wish to venture to “Deep Brooklyn”. The intersection of Bond and Lafayette streets has come to define a new downtown and a new Noho. Paparazzi don’t know which door to perch on” as they try to snap Gigi Hadid or Jeff Bezos — she lives nearby, and he’s a regular at Zero Bond, the latest boîte from nightlife legend Scott Sartiano, where Mayor Eric Adams is regularly spotted, too. “It’s a 24-hour cycle of style and power.”